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<channel>
	<title>gutokono.com</title>
	<link>https://gutokono.com</link>
	<description>gutokono.com</description>
	<pubDate>Sat, 01 Nov 2025 07:06:45 +0000</pubDate>
	<generator>https://gutokono.com</generator>
	<language>en</language>
	
		
	<item>
		<title>LAYS</title>
				
		<link>https://gutokono.com/LAYS</link>

		<pubDate>Sat, 01 Nov 2025 07:06:45 +0000</pubDate>

		<dc:creator>gutokono.com</dc:creator>

		<guid isPermaLink="true">https://gutokono.com/LAYS</guid>

		<description>
	&#60;img width="200" height="188" width_o="200" height_o="188" data-src="https://freight.cargo.site/t/original/i/6f494c80ae7d0b4a5b2f460ca5086c41db3d47b30de3cf720b0abef6b1e4678d/LAYS.png" data-mid="240133076" border="0" data-scale="100" src="https://freight.cargo.site/w/200/i/6f494c80ae7d0b4a5b2f460ca5086c41db3d47b30de3cf720b0abef6b1e4678d/LAYS.png" /&#62;


&#60;img width="2035" height="2854" width_o="2035" height_o="2854" data-src="https://freight.cargo.site/t/original/i/672c50680b73178eb1eefd6e042c36a54eb2c27c1932bd3cb242a8caddbc29c0/chips-waaavy-copy.png" data-mid="240907132" border="0"  src="https://freight.cargo.site/w/1000/i/672c50680b73178eb1eefd6e042c36a54eb2c27c1932bd3cb242a8caddbc29c0/chips-waaavy-copy.png" /&#62;&#60;img width="887" height="1178" width_o="887" height_o="1178" data-src="https://freight.cargo.site/t/original/i/2f672a6ed1d2d9ff828c17b2506708891c4c7a25818542803130340271d983f4/packaging-copy.png" data-mid="240907137" border="0" data-scale="100" src="https://freight.cargo.site/w/887/i/2f672a6ed1d2d9ff828c17b2506708891c4c7a25818542803130340271d983f4/packaging-copy.png" /&#62;
THE CHALLENGEIn a market full of wavy chips, Lay’s needed to make its own waves. The goal? To create a clear point of difference and launch Lay’s Wavy as the ultimate flavor-holding chip — one that stands out not just on shelves, but in culture.

THE PRODUCT TRUTHIt’s not just the ridges — it’s what they do. The
&#60;img width="1027" height="228" width_o="1027" height_o="228" data-src="https://freight.cargo.site/t/original/i/483a566d32e8946fc83179fa4028e78471f9bbe7839fc88a0b6220059d682eca/narrow-ridges.png" data-mid="240907188" border="0"  src="https://freight.cargo.site/w/1000/i/483a566d32e8946fc83179fa4028e78471f9bbe7839fc88a0b6220059d682eca/narrow-ridges.png" /&#62;


 in Lay’s Wavy are designed to trap more seasoning, creating a&#38;nbsp;
&#60;img width="1027" height="228" width_o="1027" height_o="228" data-src="https://freight.cargo.site/t/original/i/2885ac1446adfc8128ef5a2579e7e14df847a3396ab7f137f17d18c8a972177d/burst-of-flavor.png" data-mid="240907197" border="0"  src="https://freight.cargo.site/w/1000/i/2885ac1446adfc8128ef5a2579e7e14df847a3396ab7f137f17d18c8a972177d/burst-of-flavor.png" /&#62;

in every bite.

THE CREATIVE IDEAThe deeper the ridges, the richer the taste.So we didn’t just call it wavy — we made it WAAAAAVY.A playful exaggeration that celebrates the chip’s superior design, turning a product truth into a cultural flex.

&#60;img width="198" height="238" width_o="198" height_o="238" data-src="https://freight.cargo.site/t/original/i/99b345ea9ebb361461f083f998490c1fb3428d7b9d8b4c2ebd545c685579c7d1/launch.png" data-mid="240875875" border="0" data-scale="8" src="https://freight.cargo.site/w/198/i/99b345ea9ebb361461f083f998490c1fb3428d7b9d8b4c2ebd545c685579c7d1/launch.png" /&#62;






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&#60;img width="360" height="360" width_o="360" height_o="360" data-src="https://freight.cargo.site/t/original/i/d084072f8a7fdf85c4b8d60fbe6b0b826fa320801e2b57b19ec3fea6a1031737/tiktok-logo-tiktok-icon-thumbnail-copy.png" data-mid="240133123" border="0" data-scale="10" src="https://freight.cargo.site/w/360/i/d084072f8a7fdf85c4b8d60fbe6b0b826fa320801e2b57b19ec3fea6a1031737/tiktok-logo-tiktok-icon-thumbnail-copy.png" /&#62;


























Despite the 
limited boosted video,&#38;nbsp;
the campaign still achieved 
significant&#38;nbsp;
awareness with
14.6M views,&#38;nbsp;
15M+ impressions,&#38;nbsp;
and 5M reach.

&#60;img width="1186" height="1482" width_o="1186" height_o="1482" data-src="https://freight.cargo.site/t/original/i/eafa14df82b1a4f6f13ce8a41d6e94a67cde4791a600d06c3ff64d256959d397/Screenshot-2025-11-20-at-14.00.34.png" data-mid="240872508" border="0"  src="https://freight.cargo.site/w/1000/i/eafa14df82b1a4f6f13ce8a41d6e94a67cde4791a600d06c3ff64d256959d397/Screenshot-2025-11-20-at-14.00.34.png" /&#62;

&#60;img width="1186" height="1486" width_o="1186" height_o="1486" data-src="https://freight.cargo.site/t/original/i/a6f6356f0dc524df27a37d608c11a7ef5862508dd6c68884b5a9eb28de2dea28/Screenshot-2025-11-20-at-13.57.23.png" data-mid="240872491" border="0"  src="https://freight.cargo.site/w/1000/i/a6f6356f0dc524df27a37d608c11a7ef5862508dd6c68884b5a9eb28de2dea28/Screenshot-2025-11-20-at-13.57.23.png" /&#62;
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	<item>
		<title>Sagrotan</title>
				
		<link>https://gutokono.com/Sagrotan</link>

		<pubDate>Thu, 30 Oct 2025 02:58:35 +0000</pubDate>

		<dc:creator>gutokono.com</dc:creator>

		<guid isPermaLink="true">https://gutokono.com/Sagrotan</guid>

		<description>

WHY DO PEOPLE HAVE THIS INCONVENIENT HABIT OF TOUCHING THINGS?
SAGROTAN is here to change this unnecessary habit. Let’s show that not everything needs to be touched. Take handwashing, for example – why should we have to touch the soap? It’s inconvenient and unhygienic. That’s why we created the No-Touch Soap – the first soap product designed NOT to be touched.
SAGROTAN. 
DON’T TOUCH ME.The first soap designed not to be touched.












 &#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d931ce681bd14beff0d8408266fe204de29e77c1b2b340364ca5a055de6874a2/DON-T_TOUCH_ME_SONG-copy.jpg" data-mid="240132896" border="0" data-scale="60" src="https://freight.cargo.site/w/1000/i/d931ce681bd14beff0d8408266fe204de29e77c1b2b340364ca5a055de6874a2/DON-T_TOUCH_ME_SONG-copy.jpg" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>Cadillac</title>
				
		<link>https://gutokono.com/Cadillac</link>

		<pubDate>Wed, 15 Oct 2025 02:19:35 +0000</pubDate>

		<dc:creator>gutokono.com</dc:creator>

		<guid isPermaLink="true">https://gutokono.com/Cadillac</guid>

		<description>
&#60;img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/ea1fc36b30973cc5065de3eb70cc65cb5d0501e4d4a2bdd8b1b81f7993729b70/INSPIRED--by-CADILLAC-copy.png" data-mid="240929121" border="0"  src="https://freight.cargo.site/w/1000/i/ea1fc36b30973cc5065de3eb70cc65cb5d0501e4d4a2bdd8b1b81f7993729b70/INSPIRED--by-CADILLAC-copy.png" /&#62;
	Original Thought:Cadillac has always been a brand ahead of its time—fueling pop culture, inspiring artists, and starring in countless Hollywood moments. Yet in Mexico, younger generations see it as old-school. But history—and the music—tell a different story.

Refreshed Insight for Young Audiences:
They say Cadillac isn’t cool anymore.But pop culture says otherwise. From rap bars to movie scenes, Cadillac has always been more than a car—it’s a symbol that moves culture forward.

Idea: 
To prove it, we tracked down 3,225 songs that name-drop Cadillac and used 7 of them to write one story — told entirely through lyrics inspired by the brand.


FILM


1 Silver Film&#38;nbsp;El Ojo
1 Bronze Craft&#38;nbsp;El Ojo
1 Gold CICLOPEART


&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d158497877c64b313c92cbdec50c7396268280212e0565b5195ed6391d56e391/04.jpg" data-mid="239391717" border="0"  src="https://freight.cargo.site/w/1000/i/d158497877c64b313c92cbdec50c7396268280212e0565b5195ed6391d56e391/04.jpg" /&#62;
&#60;img width="3572" height="1510" width_o="3572" height_o="1510" data-src="https://freight.cargo.site/t/original/i/0152725d4988b37e83d3f40c83dc6bfd58b31b90e6b83cc6edbe581a9c5d243f/c1.jpg" data-mid="239391722" border="0"  src="https://freight.cargo.site/w/1000/i/0152725d4988b37e83d3f40c83dc6bfd58b31b90e6b83cc6edbe581a9c5d243f/c1.jpg" /&#62;


CGI
&#60;img width="5000" height="3332" width_o="5000" height_o="3332" data-src="https://freight.cargo.site/t/original/i/9feff39d25b25bb366ec91080bdafceb3919866298046499076c411a81711341/1-copy.jpg" data-mid="239391736" border="0"  src="https://freight.cargo.site/w/1000/i/9feff39d25b25bb366ec91080bdafceb3919866298046499076c411a81711341/1-copy.jpg" /&#62;
PHOTOS
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/289f98388ad6537322d915cde5bc74f795bcb057c65ecf61e59cc5e2ae835a3b/boxes1.jpg" data-mid="239391718" border="0"  src="https://freight.cargo.site/w/1000/i/289f98388ad6537322d915cde5bc74f795bcb057c65ecf61e59cc5e2ae835a3b/boxes1.jpg" /&#62;
&#60;img width="6000" height="4501" width_o="6000" height_o="4501" data-src="https://freight.cargo.site/t/original/i/02dbb5ab66461a3a3035cb20452390e7b378276508bde84775d8af7285407bc1/XT4-RFS-050.jpg" data-mid="239391719" border="0"  src="https://freight.cargo.site/w/1000/i/02dbb5ab66461a3a3035cb20452390e7b378276508bde84775d8af7285407bc1/XT4-RFS-050.jpg" /&#62;Characters&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b6c63ffcc90b3090f179460a31f39f82e74f45925a33977425b66d6662a099bf/boxes4.jpg" data-mid="239391721" border="0"  src="https://freight.cargo.site/w/1000/i/b6c63ffcc90b3090f179460a31f39f82e74f45925a33977425b66d6662a099bf/boxes4.jpg" /&#62;
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&#60;img width="87" height="91" width_o="87" height_o="91" data-src="https://freight.cargo.site/t/original/i/8dfc04034b88cb2de73b7a8f9ef925d5d6cb8c4aa2db54c7a692347531822e4e/logo.png" data-mid="239391754" border="0" data-scale="100" src="https://freight.cargo.site/w/87/i/8dfc04034b88cb2de73b7a8f9ef925d5d6cb8c4aa2db54c7a692347531822e4e/logo.png" /&#62;
&#60;img width="87" height="91" width_o="87" height_o="91" data-src="https://freight.cargo.site/t/original/i/3390029fd1e500290ebaf072684acf6b368d54ebbd6296e2cdcc037fca7581a4/adage.png" data-mid="239391756" border="0"  src="https://freight.cargo.site/w/87/i/3390029fd1e500290ebaf072684acf6b368d54ebbd6296e2cdcc037fca7581a4/adage.png" /&#62;</description>
		
	</item>
		
		
	<item>
		<title>#Optink</title>
				
		<link>https://gutokono.com/Optink</link>

		<pubDate>Wed, 10 Jul 2024 09:38:16 +0000</pubDate>

		<dc:creator>gutokono.com</dc:creator>

		<guid isPermaLink="true">https://gutokono.com/Optink</guid>

		<description>&#60;img width="310" height="642" width_o="310" height_o="642" data-src="https://freight.cargo.site/t/original/i/35a9dbe98de4c9ef6f432a1fd7d75503a5f4a4dabd7528221fc34075d2360b7d/Tattoo-Design.png" data-mid="240907556" border="0"  src="https://freight.cargo.site/w/310/i/35a9dbe98de4c9ef6f432a1fd7d75503a5f4a4dabd7528221fc34075d2360b7d/Tattoo-Design.png" /&#62;


&#60;img width="1253" height="1097" width_o="1253" height_o="1097" data-src="https://freight.cargo.site/t/original/i/f9b343f4f3c3f3b20af9b412e91bb0ef6e4ca5de8a97165a84b12ec0ef524823/title-copy2.png" data-mid="240907562" border="0"  src="https://freight.cargo.site/w/1000/i/f9b343f4f3c3f3b20af9b412e91bb0ef6e4ca5de8a97165a84b12ec0ef524823/title-copy2.png" /&#62;

#OPTINK is a free tattoo to become an organ donor, a statement and legitimate proof of will for final decision-makers: relatives.
We exploited a culturally relevant behavior to transform a neglected topic into a significant conversation-starter, turning tattoo artists and new organ donors into permanent advocates for the cause – all for free, through the power of culture We harnessed the power of bragging rights, leveraging the shareability 
of tattoos to turn social media into the unofficial national organ donor database.

Half a circle receives another half to become whole, symbolizing the gift of life that is organ donation. Designed by acclaimed artist Gara and medical professionals to be unmissable, universal, modular and scalable. The minimalistic geometric shapes form the letters “O” and “D” for Organ Donor.

&#60;img width="1829" height="1294" width_o="1829" height_o="1294" data-src="https://freight.cargo.site/t/original/i/af34f5a156509aed1cf7358e1f4018e5b5d4cb3d58c3edb0424fa8c885f02b9a/Screenshot-2024-07-10-at-11.52.15.png" data-mid="214420411" border="0"  src="https://freight.cargo.site/w/1000/i/af34f5a156509aed1cf7358e1f4018e5b5d4cb3d58c3edb0424fa8c885f02b9a/Screenshot-2024-07-10-at-11.52.15.png" /&#62;






&#60;img width="1576" height="166" width_o="1576" height_o="166" data-src="https://freight.cargo.site/t/original/i/4f4f837a75e2ab575d0a4dc3cf659d0f5f3f75d8ce2aa5a39c48f948b5afbeb7/JH_Logo_Typo-copy.png" data-mid="240907932" border="0"  src="https://freight.cargo.site/w/1000/i/4f4f837a75e2ab575d0a4dc3cf659d0f5f3f75d8ce2aa5a39c48f948b5afbeb7/JH_Logo_Typo-copy.png" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>Opel</title>
				
		<link>https://gutokono.com/Opel</link>

		<pubDate>Wed, 16 Feb 2022 16:31:50 +0000</pubDate>

		<dc:creator>gutokono.com</dc:creator>

		<guid isPermaLink="true">https://gutokono.com/Opel</guid>

		<description>Why choose 
the new Opel Insignia? 
See for yourself, as you discover thrilling performance, 
ergonomic comfort, innovative technologies and advanced connectivity. 
Prepare to experience German engineering, built to perfection.
&#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp; 
&#60;img width="2698" height="1994" width_o="2698" height_o="1994" data-src="https://freight.cargo.site/t/original/i/58bafa73db3dd90f42a83091120c64d0ada0a205c2d0ce1d511bcbc4d7636c67/Untitled-1-dragged-2-copy.jpg" data-mid="133709221" border="0"  src="https://freight.cargo.site/w/1000/i/58bafa73db3dd90f42a83091120c64d0ada0a205c2d0ce1d511bcbc4d7636c67/Untitled-1-dragged-2-copy.jpg" /&#62;
&#60;img width="5386" height="2679" width_o="5386" height_o="2679" data-src="https://freight.cargo.site/t/original/i/eb4cb6b2aa622fbd1c047bfedeb6e3291451129d17c03c22191190dda766d611/1.jpg" data-mid="136463006" border="0"  src="https://freight.cargo.site/w/1000/i/eb4cb6b2aa622fbd1c047bfedeb6e3291451129d17c03c22191190dda766d611/1.jpg" /&#62;
&#60;img width="5386" height="2679" width_o="5386" height_o="2679" data-src="https://freight.cargo.site/t/original/i/47ff8e425d540b16177307721610894237f450857ecaa9bed764ad9443fbff30/2.jpg" data-mid="136463007" border="0"  src="https://freight.cargo.site/w/1000/i/47ff8e425d540b16177307721610894237f450857ecaa9bed764ad9443fbff30/2.jpg" /&#62;&#60;img width="3937" height="1958" width_o="3937" height_o="1958" data-src="https://freight.cargo.site/t/original/i/aacd3ccce78bbe0599eeb4e393a4b372852ff3e418c0cf188407721cd4aa9044/5.jpg" data-mid="136463522" border="0"  src="https://freight.cargo.site/w/1000/i/aacd3ccce78bbe0599eeb4e393a4b372852ff3e418c0cf188407721cd4aa9044/5.jpg" /&#62;



&#38;gt;&#60;img width="3574" height="1994" width_o="3574" height_o="1994" data-src="https://freight.cargo.site/t/original/i/75080952b485c2d8f28b6b38f4bdc1553d098959af3e7543761d0b143ff2c19a/Untitled-3-1-dragged-copy.jpg" data-mid="133709098" border="0"  src="https://freight.cargo.site/w/1000/i/75080952b485c2d8f28b6b38f4bdc1553d098959af3e7543761d0b143ff2c19a/Untitled-3-1-dragged-copy.jpg" /&#62;</description>
		
	</item>
		
		
	<item>
		<title>Ford</title>
				
		<link>https://gutokono.com/Ford</link>

		<pubDate>Fri, 17 Feb 2023 17:47:24 +0000</pubDate>

		<dc:creator>gutokono.com</dc:creator>

		<guid isPermaLink="true">https://gutokono.com/Ford</guid>

		<description>
	No matter how much a car is part of its owner's life, 
even in the worst of times, 
they have never cared to know what is happening 
to their road companions.



	
	
&#60;img width="3042" height="1146" width_o="3042" height_o="1146" data-src="https://freight.cargo.site/t/original/i/5df61449caa1b86dab533141aa6e32cdca7dabd9dc7e034007a78fba75ab3bf0/Untitled-2-1-dragged.jpg" data-mid="168800616" border="0"  src="https://freight.cargo.site/w/1000/i/5df61449caa1b86dab533141aa6e32cdca7dabd9dc7e034007a78fba75ab3bf0/Untitled-2-1-dragged.jpg" /&#62;
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&#60;img width="3580" height="1316" width_o="3580" height_o="1316" data-src="https://freight.cargo.site/t/original/i/08ffab4fe11c0561f5812eb906e0867701bbf82b761e54c5f7ae9577111535e9/Untitled-3-1-dragged.jpg" data-mid="168800615" border="0"  src="https://freight.cargo.site/w/1000/i/08ffab4fe11c0561f5812eb906e0867701bbf82b761e54c5f7ae9577111535e9/Untitled-3-1-dragged.jpg" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>Red Ballon</title>
				
		<link>https://gutokono.com/Red-Ballon</link>

		<pubDate>Tue, 15 Feb 2022 08:03:25 +0000</pubDate>

		<dc:creator>gutokono.com</dc:creator>

		<guid isPermaLink="true">https://gutokono.com/Red-Ballon</guid>

		<description>Red BallonCELEB GRAMMAR COPS 
	
Took advantage of an open channel to question&#38;nbsp;how social media is bringing bad grammar to a new level of exposure,&#38;nbsp;especially when multiplied by the twitter audience/followers of celebrities.&#38;nbsp;
	


&#60;img width="2500" height="1666" width_o="2500" height_o="1666" data-src="https://freight.cargo.site/t/original/i/50a55bf3adc9ccca9ed996cab02db97aacda19d1dc60410fd1a11d8159c387b3/Red-Balloon-Grammar-Cops-Promo-A13_1_2500_c.jpg" data-mid="133524830" border="0"  src="https://freight.cargo.site/w/1000/i/50a55bf3adc9ccca9ed996cab02db97aacda19d1dc60410fd1a11d8159c387b3/Red-Balloon-Grammar-Cops-Promo-A13_1_2500_c.jpg" /&#62;



1 Gold&#38;nbsp;Cannes Lions
2 Bronzes&#38;nbsp;London Festival
1 Silver&#38;nbsp;Effie Awards
1 Silver&#38;nbsp;One Show
Merit Webby Awards</description>
		
	</item>
		
		
	<item>
		<title>Heineken</title>
				
		<link>https://gutokono.com/Heineken</link>

		<pubDate>Mon, 14 Feb 2022 10:28:25 +0000</pubDate>

		<dc:creator>gutokono.com</dc:creator>

		<guid isPermaLink="true">https://gutokono.com/Heineken</guid>

		<description>&#60;img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/3706c416593deef590e13cbb28214ad1318e7412894d2aec0d40e8532874e35b/the-cliche-copy.png" data-mid="240909876" border="0"  src="https://freight.cargo.site/w/960/i/3706c416593deef590e13cbb28214ad1318e7412894d2aec0d40e8532874e35b/the-cliche-copy.png" /&#62;

The three-minute online spot opens with the question, 
“What if you had the perfect excuse to watch the match without your girlfriend?”&#38;nbsp;
as a group of men open menus at a restaurant one week 
before the UEFA Champions League Final in Milan while having dinner with their significant others to find an enticing proposition. 
A card inside the menu reads: 
“Would you like to be free to watch the UEFA 
Champions League Final at a Heineken party? 
Gift your lady a weekend at this spa.” 
(Complete with a voucher for said spa, of course). 
Each of the guys finds a way to suggest the proposition to his girlfriend, with one guy even claiming he “bought” her a gift. 
None of them thinks to just be honest and tell them about the card (it doesn’t say anywhere that it has to be a secret). But this isn’t just a simple giveaway and the guys&#38;nbsp;at the UEFA 
Champions League Final Heineken party are in for a surprise
&#60;img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/3540fe9c2daf1ccfb213de0b0084b8f8d046288f5cb4fb505e66e50d280ea2f0/30971.jpg" data-mid="133524374" border="0"  src="https://freight.cargo.site/w/1000/i/3540fe9c2daf1ccfb213de0b0084b8f8d046288f5cb4fb505e66e50d280ea2f0/30971.jpg" /&#62;
1 Gold, 2 Bronzes, 4 Shortlist, Cannes Lions
Editor's Pick, Creativity OnlineBronze, One Show
Bronze, London International Awards
Bronze, El Ojo Iberoamericano
Gold, Silver and Bronze , Wave Festival
Gold, Creative Club of São Paulo
Top 6 Ambient, Best Ads on TV
2 Grand Prix, 2 Golds, 1 Silver, Lusófonos Awards
Grand Prix , Prêmio Colunistas 
2 People's Choice , Creativepool


</description>
		
	</item>
		
		
	<item>
		<title>Band Sports</title>
				
		<link>https://gutokono.com/Band-Sports</link>

		<pubDate>Tue, 15 Feb 2022 07:59:37 +0000</pubDate>

		<dc:creator>gutokono.com</dc:creator>

		<guid isPermaLink="true">https://gutokono.com/Band-Sports</guid>

		<description>What is 
a soccer-fanatic 
parent’s biggest 
fear?
	
To help all the soccer-fanatic parents through this delicate moment in life 
and to get even closer to their viewers, sport lovers&#38;nbsp;and soccer lovers, 
‘we created the app “Bedtime Stories”. 
With the new app, they can watch bedtime stories together&#38;nbsp;with their children. 
And, at the same time, naively select the villains&#38;nbsp;and dress them with the rival team’s jersey. 
This simple action, makes children immediately dislike some teams. 
After all, there is not a single child that wants to support&#38;nbsp;the same team as a witch or an evil giant.With the app “Bedtime Stories” parents can keep calm:&#38;nbsp;their kids will never want to support a different team. On the app, children can assign a soccer team 
to both good&#38;nbsp;and evil characters, giving a new version
 to classics like
“Hansel and Gretel”, “Jack and the Beanstalk”, 
“Little Red Riding Hood”,&#38;nbsp;and “Cinderella”.
	



1 Silver Cannes Lions / 03 shortlists


&#60;img width="3543" height="5316" width_o="3543" height_o="5316" data-src="https://freight.cargo.site/t/original/i/fef461e7b68d9a32fa0794ad4cefed164ca584ae3115f607cb7917f3bb3f0ba0/Bedtime2.jpg" data-mid="133524568" border="0"  src="https://freight.cargo.site/w/1000/i/fef461e7b68d9a32fa0794ad4cefed164ca584ae3115f607cb7917f3bb3f0ba0/Bedtime2.jpg" /&#62;</description>
		
	</item>
		
		
	<item>
		<title>Adidas</title>
				
		<link>https://gutokono.com/Adidas</link>

		<pubDate>Tue, 05 Apr 2022 18:08:43 +0000</pubDate>

		<dc:creator>gutokono.com</dc:creator>

		<guid isPermaLink="true">https://gutokono.com/Adidas</guid>

		<description>
&#60;img width="920" height="653" width_o="920" height_o="653" data-src="https://freight.cargo.site/t/original/i/1b695cf53ba7b2cfb1081dbdcc2b7d0d0c66d38a300b17d1029a823198e4a0f7/png-transparent-adidas-logo-adidas-logo-k-o-sports-brand-adidas-angle-text-shoe.png" data-mid="138914210" border="0"  src="https://freight.cargo.site/w/920/i/1b695cf53ba7b2cfb1081dbdcc2b7d0d0c66d38a300b17d1029a823198e4a0f7/png-transparent-adidas-logo-adidas-logo-k-o-sports-brand-adidas-angle-text-shoe.png" /&#62;

O Pênalti 
que nunca foi 
cobrado

O Palestra morreu líder&#38;nbsp;
e o Palmeiras nasceu campeão.
	
Para homenagear a arrancada heróica da Sociedade Esportiva Palmeiras 
a marca esportiva Adidas resolveu lançar a camisa lll do Palestra.
Criamos um filme e fizemos o revival do jornal da épocapara contar a estória do “Pênalti que nunca foi cobrado”.Todos os jogadores, influenciadores e assinantes receberam 
a camiseta junto do jornal.
	

&#60;img width="2548" height="1422" width_o="2548" height_o="1422" data-src="https://freight.cargo.site/t/original/i/41dc27b1cb50f60e75ae10d595239a2516d8ba7768f1eecf3b47faacf9960a2c/boca.jpg" data-mid="138911439" border="0"  src="https://freight.cargo.site/w/1000/i/41dc27b1cb50f60e75ae10d595239a2516d8ba7768f1eecf3b47faacf9960a2c/boca.jpg" /&#62;
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&#60;img width="2540" height="1426" width_o="2540" height_o="1426" data-src="https://freight.cargo.site/t/original/i/735a2888c63769e0b3f0a7ef969a85edd3d96f6c3850932ae3f50445325ac11c/camisa.jpg" data-mid="138911647" border="0"  src="https://freight.cargo.site/w/1000/i/735a2888c63769e0b3f0a7ef969a85edd3d96f6c3850932ae3f50445325ac11c/camisa.jpg" /&#62;
&#60;img width="500" height="549" width_o="500" height_o="549" data-src="https://freight.cargo.site/t/original/i/1f92ecb4123cda18c0a422f1df8e9d204c4cf0022ec142ee7b81f931a68ab34d/Screen-Shot-2019-11-27-at-12.50.45-AM.png" data-mid="138913718" border="0"  src="https://freight.cargo.site/w/500/i/1f92ecb4123cda18c0a422f1df8e9d204c4cf0022ec142ee7b81f931a68ab34d/Screen-Shot-2019-11-27-at-12.50.45-AM.png" /&#62;
&#60;img width="502" height="533" width_o="502" height_o="533" data-src="https://freight.cargo.site/t/original/i/e5ba75c29f795370dd76f9f1b896f3c2fc080000cda503830fa04885fe25a3f3/Screen-Shot-2019-11-27-at-12.50.52-AM.png" data-mid="138913723" border="0"  src="https://freight.cargo.site/w/502/i/e5ba75c29f795370dd76f9f1b896f3c2fc080000cda503830fa04885fe25a3f3/Screen-Shot-2019-11-27-at-12.50.52-AM.png" /&#62;
&#60;img width="502" height="534" width_o="502" height_o="534" data-src="https://freight.cargo.site/t/original/i/7739fc53a3efd716372dc21536c83f4f9dd8fd2ea57c92ba61dbfc400177f350/Screen-Shot-2019-11-27-at-12.50.20-AM.png" data-mid="138913727" border="0"  src="https://freight.cargo.site/w/502/i/7739fc53a3efd716372dc21536c83f4f9dd8fd2ea57c92ba61dbfc400177f350/Screen-Shot-2019-11-27-at-12.50.20-AM.png" /&#62;

&#60;img width="2546" height="1426" width_o="2546" height_o="1426" data-src="https://freight.cargo.site/t/original/i/661a14176d7bcbb45047768dca070c37969faae84786b70c2d500cce160565f2/palmeiras_logo.png" data-mid="138973961" border="0"  src="https://freight.cargo.site/w/1000/i/661a14176d7bcbb45047768dca070c37969faae84786b70c2d500cce160565f2/palmeiras_logo.png" /&#62;
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