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PASSION
I was born in Brazil. I'm passionate about advertising and have had the opportunity to work in the best agencies in Brazil, Korea, Mexico and Germany.
I take with me unforgettable experiences, challenges and people.
For me, living advertising means being connected to different cultures and communities. Advertising is about that. Brands that are part of consumers' lives, whether on the streets, in their homes, on social media or in games.
At McCann, I'm currently the CD responsible for Alibaba and Reckitt's global accounts, creating and producing campaigns. In parallel, I look after the client Equinor in Germany. I'm responsible for coming up with ideas for Reckitt's Global Council. I've also worked for Opel car brand. I always have the challenge of solving my clients' problems with creative excellence and the best production.
I'm always grateful for the opportunities I've had.
Thank you for visiting my link.
I take with me unforgettable experiences, challenges and people.
For me, living advertising means being connected to different cultures and communities. Advertising is about that. Brands that are part of consumers' lives, whether on the streets, in their homes, on social media or in games.
At McCann, I'm currently the CD responsible for Alibaba and Reckitt's global accounts, creating and producing campaigns. In parallel, I look after the client Equinor in Germany. I'm responsible for coming up with ideas for Reckitt's Global Council. I've also worked for Opel car brand. I always have the challenge of solving my clients' problems with creative excellence and the best production.
I'm always grateful for the opportunities I've had.
Thank you for visiting my link.
2020
Associate creative director - Responsible for creating concepts, digital campaigns and ATL for brands such as Ford, Pepsico and Saba. My task was to guide a team of creatives, social media and production.
2017
Leo Burnett Mexico
Group Creative Director - Responsible for leading the creative team to create and develop online and offline campaigns for global brands such as Cadillac, P&G, Corona beer...
2016
Cheil Brasil
Creative lead developing digital campaigns for Samsung, Adidas and others clients. Presenting to the client the creative work teaming up with the digital planning strategy.
Committed to winning pitches, we conquer important digital projects and produce and develop them to increase the brand awareness and the audience engagement.
2015
Publicis Brazil
Responsible for creating campaigns for big clients such Heineken, Procter & Gamble and Nestlé. Supporting the planning team to assembly the strategy. Leading the producing of the digital and ATL campaigns.
2011
Ogilvy Brasil
Developing campaigns for brands such Claro Telecomunications, Philips, Dove, Coca Cola, Hellman's, Jac Motors. Responsible to supervise the asset’s delivers for the brazilian market from the Claro client.
Shaping the strategy and brief, leading the concepting, crafting and execution of award-winning projects and campaigns real people actually care about.
2007
Grey Brasil
attendeding global clients Procter & Gamble, Bradesco.
2005
Leo Burnett Brasil
developing campaigns for FIAT, P&G.
2002
Cheil Seoul - Create campaigns for global brands such Sansung Brand, CJ food, KTF, Hyundai.
BBDO Mexico
2017
Leo Burnett Mexico
Group Creative Director - Responsible for leading the creative team to create and develop online and offline campaigns for global brands such as Cadillac, P&G, Corona beer...
2016
Cheil Brasil
Creative lead developing digital campaigns for Samsung, Adidas and others clients. Presenting to the client the creative work teaming up with the digital planning strategy.
Committed to winning pitches, we conquer important digital projects and produce and develop them to increase the brand awareness and the audience engagement.
2015
Publicis Brazil
Responsible for creating campaigns for big clients such Heineken, Procter & Gamble and Nestlé. Supporting the planning team to assembly the strategy. Leading the producing of the digital and ATL campaigns.
2011
Ogilvy Brasil
Developing campaigns for brands such Claro Telecomunications, Philips, Dove, Coca Cola, Hellman's, Jac Motors. Responsible to supervise the asset’s delivers for the brazilian market from the Claro client.
Shaping the strategy and brief, leading the concepting, crafting and execution of award-winning projects and campaigns real people actually care about.
2007
Grey Brasil
attendeding global clients Procter & Gamble, Bradesco.
2005
Leo Burnett Brasil
developing campaigns for FIAT, P&G.
2002
Cheil Seoul - Create campaigns for global brands such Sansung Brand, CJ food, KTF, Hyundai.
AWARDS and HONORS
202301 Gold Cannes Lions / #OPTINK / JUNGE HELDEN E.V. / McCann
02 Silver Cannes Lions / #OPTINK / JUNGE HELDEN E.V. / McCann
02 Bronze Cannes Lions / #OPTINK / JUNGE HELDEN E.V. / McCann
02 Shortlisted Cannes Lions / #OPTINK / JUNGE HELDEN E.V. / McCann
Grand Prix ADC / #OPTINK / JUNGE HELDEN E.V. / McCann
02 Golds ADC / #OPTINK / JUNGE HELDEN E.V. / McCann
03 Bronzes ADC / #OPTINK / JUNGE HELDEN E.V. / McCann
2019
01 Silver El Ojo de Iberoamérica Film / “Cadillac. Inspired by” / Leo Burnett Mexico
01 Bronze El Ojo de Iberoamérica Craft / “Cadillac. Inspired by” / Leo Burnett Mexico
2018
01 Bronze Epica PR / “Street of Shame” / Cheil
01 Gold Fiap PR / “Street of Shame” / Cheil
01 Bronze El Ojo de Iberoamérica PR / “Street of Shame” / Cheil
2017
01 Gold Cannes Lions / Heineken “The Cliché” / Publicis
02 Bronzes Cannes lions / Heineken “The Cliché” / Publicis
01 Silver Cannes Lions / "Bedtime Stories" / Bandsports / Ogilvy
04 Shortlisted Cannes Lions / Heineken “The Cliché” / Publicis
01 Shortlisted Cannes Lions / “Street of Shame” / Cheil
01 Shortlisted Cannes Lions Radio / “Fire the Robot” / Cheil
01 Bronze One Show / Heineken “The Cliché” / Publicis
Gold, Silver, Bronze Wave Festival / Heineken “The Cliché” / Publicis
2016
02 Bronzes LIA / Heineken "The Clichê" /Publicis Brasil
GP Colunistas / Heineken "The Clichê" /Publicis Brasil
2014
01 Silver One Show / "Celeb Grammar Cops" / Red Balloon School / Ogilvy
The Webby Awards Merit / "Celeb Grammar Cops" / Red Balloon School / Ogilvy
2013
01 Gold Cannes Lions Promo / "Celeb Grammar Cops"/ Red Balloon School / Ogilvy
02 Bronze London festival / "Celeb Grammar Cops" / Red Balloon School / Ogilvy
01 Silver EFFIE AWARDS / "Celeb Grammar Cops" / Red Balloon School / Ogilvy
01 Silver El Ojo / "Celeb Grammar Cops" / Red Balloon School / Ogilvy
Short list Cannes Outdoor / “C. Ronaldo & Maddona” / The power of the list / Forbes / Ogilvy
Luerzer’s Archive / “C. Ronaldo & Maddona” / The power of the list / Forbes / Ogilvy
2012/Luerzer’s Archive /"Forbes Evolution"/ Forbes / Ogilvy
TOP 5 Creativity /"Forbes Evolution"/ Forbes / Ogilvy
2011/Short list Cannes Press /Downy / P&G / Grey
2009/Short List Cannes Direct / Box Harley Davidson / Grey
2008/Short List Cannes Outdoor/Press /"Lungs, Breasts" / Cancer Hospital of Barretos / Grey
2007
87TH Merit ADC Design Sphere / “Jacaré Grill” / Leo Burnett
32º Annual CCSP Design /“Jacaré Grill”/ Leo Burnett
Bronze FIAP INTEGRATED CAMPAIGN /“Jacaré Grill”/ Leo Burnett
Gold SINOS /“Jacaré Grill”/ Leo Burnett
Silver El Ojo /“Jacaré Grill”/ Leo Burnett
Short List Cannes Press /“Veins”/ Harley Davidson / Grey
2006
Silver Cannes Lions Outdoor / “airplane window” / Fiat / Leo Burnett
Gold 31º Annual CCSP Promo / “Caminhão Cegonha” / Fiat Idea / Leo Burnett
Gold FIAP Outdoor / “It’s time to take a sun” / FIAT IDEA / Leo Burnett
Luerzer’s Archive / FINN sweetener / Leo Burnett
Finalist London Festival Outdoor / Fiat Ducato / Leo Burnett
31º Annual CCSP Print / Fiat Doblò / Leo Burnett
31º Annual CCSP Outdoor / “airplane window” / Fiat Idea / Leo Burnett
31º Annual CCSP Outdoor / “It’s time to take a sun” / Fiat Idea / Leo Burnett
GP Media Exterior of the Year Colunistas Awards / Airplane Window / Fiat Idea / Leo Burnett
GP Campaign of the Year Colunistas / "Airplane Window" / Fiat Idea / Leo Burnett
2003/NY festival Bronze Print / Bulls-One / Cheil Seoul
2001/Winner London Festival/ Package Design /
“Irmão Caymmi” / Propeg
Thank you for joining me on my journey,
and let’s enjoy the ride.
email: gutokono@gmail.com
and let’s enjoy the ride.
email: gutokono@gmail.com