#SamePlayerNewGame
We focus on the idea that their sport
itself has changed roles in our sponsored athletes’ lives.
They used to participate in a traditional sense, but now it has become their business.
The game that made them who they are,
is now their product in business.
We want to show them being themselves in ways people are used to, while also demonstrating their old game’s new role
in their lives.
itself has changed roles in our sponsored athletes’ lives.
They used to participate in a traditional sense, but now it has become their business.
The game that made them who they are,
is now their product in business.
We want to show them being themselves in ways people are used to, while also demonstrating their old game’s new role
in their lives.
TONY PARKER
Basketball Icon/Entrepreneur

ELIAS SCHWÄRZLER
Guinness world record mountain biker/Start-up founder

SIMONA GALIK MOORE
Pro tennis player/Business owner







