What is
a soccer-fanatic
parent’s biggest
fear?
To help all the soccer-fanatic parents through this delicate moment in life
and to get even closer to their viewers, sport lovers and soccer lovers,
‘we created the app “Bedtime Stories”.
With the new app, they can watch bedtime stories together with their children.
And, at the same time, naively select the villains and dress them with the rival team’s jersey.
This simple action, makes children immediately dislike some teams.
After all, there is not a single child that wants to support the same team as a witch or an evil giant.
With the app “Bedtime Stories” parents can keep calm: their kids will never want to support a different team. On the app, children can assign a soccer team
to both good and evil characters, giving a new version
to classics like
“Hansel and Gretel”, “Jack and the Beanstalk”,
“Little Red Riding Hood”, and “Cinderella”.
1 Silver Cannes Lions / 03 shortlists
