Original Thought:
Cadillac has always been a brand ahead of its time—fueling pop culture, inspiring artists, and starring in countless Hollywood moments. Yet in Mexico, younger generations see it as old-school. But history—and the music—tell a different story.

Refreshed Insight for Young Audiences:
They say Cadillac isn’t cool anymore.
But pop culture says otherwise. From rap bars to movie scenes, Cadillac has always been more than a car—it’s a symbol that moves culture forward.

Idea:
To prove it, we tracked down 3,225 songs that name-drop Cadillac and used 7 of them to write one story — told entirely through lyrics inspired by the brand.