Coca-Cola launched its first advertisement in Brazil
related to the Rio 2016 Olympic Games. To promote the brand campaign
to select drivers of the Olympic Torch, the company
cast its charactermost iconic, the Polar Bear.
In the film, released on the brand's social networks,
a polar bear decides to escape the boredom of the North Pole
and travelto Rio de Janeiro. In town, he wins a new friend,
plays on the beach, practices sports, dances in the streets,
watches the sunsetat Arpoador and wins the right to carry
the Olympic Torch.
It is the first time in history that the character leaves
from the world of animation to interact with real people,
through the use of live-action technology, developedby
animation and visual effects agency The Mill.
The direction is from
related to the Rio 2016 Olympic Games. To promote the brand campaign
to select drivers of the Olympic Torch, the company
cast its charactermost iconic, the Polar Bear.
In the film, released on the brand's social networks,
a polar bear decides to escape the boredom of the North Pole
and travelto Rio de Janeiro. In town, he wins a new friend,
plays on the beach, practices sports, dances in the streets,
watches the sunsetat Arpoador and wins the right to carry
the Olympic Torch.
It is the first time in history that the character leaves
from the world of animation to interact with real people,
through the use of live-action technology, developedby
animation and visual effects agency The Mill.
The direction is from
the AmericanBryan Buckley,
Oscar nominee
by the short “Asad”.
