Guto Kono

CD / ACD / Art

  

About



The Cliché



The three-minute online spot opens with the question,
“What if you had the perfect excuse to watch the match without your girlfriend?” 
as a group of men open menus at a restaurant one week
before the UEFA Champions League Final in Milan while having dinner with their significant others to find an enticing proposition.
A card inside the menu reads:
“Would you like to be free to watch the UEFA
Champions League Final at a Heineken party?

Gift your lady a weekend at this spa.”
(Complete with a voucher for said spa, of course).

Each of the guys finds a way to suggest the proposition to his girlfriend, with one guy even claiming he “bought” her a gift.
None of them thinks to just be honest and tell them about the card (it doesn’t say anywhere that it has to be a secret).
But this isn’t just a simple giveaway and the guys at the UEFA
Champions League Final Heineken party are in for a surprise





1 Gold, 2 Bronzes, 4 Shortlist, Cannes Lions
Editor's Pick, Creativity Online
Bronze, One Show
Bronze, London International Awards
Bronze, El Ojo Iberoamericano
Gold, Silver and Bronze , Wave Festival
Gold, Creative Club of São Paulo
Top 6 Ambient, Best Ads on TV
2 Grand Prix, 2 Golds, 1 Silver, Lusófonos Awards
Grand Prix , Prêmio Colunistas
2 People's Choice , Creativepool


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