#OPTINK is a free tattoo to become an organ donor, a statement and legitimate proof of will for final decision-makers: relatives.
We exploited a culturally relevant behavior to transform a neglected topic into a significant conversation-starter, turning tattoo artists and new organ donors into permanent advocates for the cause – all for free, through the power of culture We harnessed the power of bragging rights, leveraging the shareability
of tattoos to turn social media into the unofficial national organ donor database.

Half a circle receives another half to become whole, symbolizing the gift of life that is organ donation. Designed by acclaimed artist Gara and medical professionals to be unmissable, universal, modular and scalable. The minimalistic geometric shapes form the letters “O” and “D” for Organ Donor.